The PRIMO: Decades of experience condensed into a masterpiece of shaving.
The name PRIMO means "at the beginning." PRIMO stands for a new beginning. A new beginning for you as a "Wet Shaver." More than a century of knowledge, condensed into 2 years of development, with an extensive number of development cycles, has produced this incomparable shaving tool. Naturally, Made in Germany.
While wet shaving, a tiny difference in the geometry of the razor has a fundamental impact on your shaving experience. Our goal was to achieve the most intensive and satisfying shaving experience possible. And, to the chagrin of all other safety razors, we succeeded.
